ConvertKit Review: Best Email Marketing Service for Content Creators?

If recipients open an email and only see paragraphs of information, it’s likely going to be difficult to hold their attention and keep them interested in your message. Rather, incorporate on-brand and engaging images, videos, GIFs, animations, etc. to break up the written content and create a memorable experience. Venngage offers more than 3 million stock images from Unsplash, so you can choose the right image for your email marketing assets right when you’re creating the design.

What makes our Email Design services different?

Work better together with Beefree’s robust collaboration features. With real-time co-editing, design-specific feedback, and integrated approval workflows, long gone are the days of juggling multiple tools. Beefree’s templates are fully responsive and mobile-optimized, ensuring flawless rendering on any device and email client. With Beefree's Mobile Design Mode feature, you can make further adjustments to text size, alignment, and even hide elements specifically, further optimizing the mobile experience. Design content modules once and use them across multiple email campaigns. First, if you, when creating an email message, you forgot an alt text, Stripo will add it automatically — it will add quotes to your responsive HTML email template, instead.

Use HTML email templates

This can be because of a poor connection or because the reader has image-loading turned off in their email application. When choosing the fonts for your email theme use a combination of bold, clean fonts. There should be clear subheadings within your email to guide the reader through the content.

Call to action buttons

Deliverability is a top priority when it comes to email marketing. At Beefree, we have crafted our templates to meet deliverability best practices. As well as, optimizing them for email clients and devices, ensuring that your messages reach the inbox and never the spam folder.

Similarly, offering team members actionable advice is another great reason to consider a simple email design approach, such as this one. A personal note from their leader along with a brief set of tips is an excellent way to reach out and provide a human touch. For occasional communications that you’re concerned people might not pay attention to, a simple approach is best.

ConvertKit Review: Best Email Marketing Service for Content Creators?

For instance, bold typography should only be added to graphics and not in content to avoid rendering issues. MailerLite is an affordable solution with a generous free tier. It offers hundreds of integrations to connect with other tools, powerful automation tools, and detailed analytics to help you track progress over time. Its customer service team is highly responsive, so you’ll never be left in the dark if something goes wrong. There are a few differences that set Constant Contact and ConvertKit apart.

In this company announcement focused on COVID-19 restrictions, a few tips are highlighted and icons are included to illustrate them. With Venngage’s easy-to-edit newsletter templates and intuitive Email Maker, you can develop an engaging email or newsletter in minutes. It also integrates with your existing email clients such as Mailchimp and Outlook.

Free Halloween Email Newsletter Templates - Designmodo

Free Halloween Email Newsletter Templates.

Posted: Sun, 01 Oct 2023 07:00:00 GMT [source]

Although simple and minimalistic, this email design still manages to be inviting and interesting. Combined with a memorable design, this email does a great job motivating the recipient to act. Overall, the email is imagery-based, which gives the design a modern and cool look. Unique visuals are a good way to improve marketing email design. This email design has a multiple-column design to showcase a range of products. Want to know how to create an email footer for a business email?

In some cases, an image of one specific thing is what you need, like this email banner template for a travel promo. That’s not to say your email newsletter content has to be short. Every email should have a purpose, and that purpose should drive every decision you make, especially the text contained in the email. All three boxes with content relate to separate programs, but the simple, linear icon style connects everything together. Remember to test your email newsletter on desktop computers and smartphones so you can be sure they’re readable in both places. Mixing column sizes down the length of the page is an excellent way to vary text sizes and create visual hierarchy, which is a hallmark of good design.

While this particular email newsletter was created for a nonprofit as a thank-you note, it’s easy to envision this as a welcome email, monthly newsletter or promotional offer. While there may be no technical limit, think about how the email will hit readers’ inboxes. The longer your subject line, the less preview text (more about that in a moment) can be displayed.

In fact, many of the best practices we reviewed will come up naturally while you’re designing, writing, and planning your messages with email design software. Calls-to-action (CTAs) are used to convert your email recipients. For instance, you can use a CTA to get recipients to follow you on social media, visit your website, chat with a sales rep, or become paying customers. When you customize an email and tailor it to your recipient, it'll feel more thoughtful, professional, and personal. This touch helps you foster a relationship between your business and email recipients and boost retention rates. Discover how email design can help you effectively reach your target audience, boost conversions, and build long-term relationships with prospects and customers.

There are a number of email design tools with a wide range of capabilities (some completely unrelated to email design!) — here are some popular examples. A great way to streamline the process of working on and incorporate all 13 of the above best practices is to use email design tools and software. CTAs should be visible, enticing, and clearly show why they’re valuable to click.

There are also plenty of premium templates that are especially well-crafted. There are hundreds of free email template sites where you can find business-friendly and royalty-free HTML email templates. To make your search easier we’ve compiled a handy list of the best email template sites.

With visually captivating designs and strategic structuring, these forms engage readers and drive actions. And an email with an attractive layout, compelling visuals and a clean design will help you make that positive first impression. Once you succeed in making the impression and setting the tone of the message, people are more likely to finish reading your email. Rather than rewriting the first sentence of your email, you can customize the pre-header to provide an inside look into what your recipients are about to read in your message.